And, of course, it goes without saying that you need to link to a killer sales page for your book with every email you send. The mechanics of launch emails DURING A BOOK LAUNCH are no different from any other evergreen product or service launch (AKA no cart close date): focus on the benefits of your offer (to illustrate its features), show the offer in action with case studies or testimonials, etc. That warm audience means that your email newsletter is an ideal place to share details about your book, both before and after its release. This, of course, applies to your book/ebook as well - but with a twist. So any time you launch something (a course, a new service, whatever you’ve been working on) it’s a good place to start your sales efforts. As an author-entrepreneur, you’re well aware that your email list is a warm audience.
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